A large grocery store chain might be interested in developing a new targeted marketing campaign that offers a discount coupon on potato chips.

IntroductionChapter 1© 2016 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.IntroductionThree developments spurred recent explosive growth in Read more…