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Each of the three assignments forADMN 417 is a case analysis. Before you begin, make sure that you have read the “Note on Case Analysis” (below)—it outlines what a case analysis is and how it should be conducted. Do not use sources other than the case studies and the textbook to complete the assignments..Maximizing your MarkIn Assignment 2, you will analyze the case of GENICON, a US-based firm that manufactures and distributes medical devices for laparoscopic surgeries. The case describes the challenges facing GENICON as the company decides which market to enter next: Brazil, China, India, or Russia. If you haven’t already done so, review the Assignment Tips and Requirements and the Note on Case Analysis (links are on the instructions page for this assignment). The GENICON case provides an illustrative example of a company experienced in developed markets venturing out into some of the fastest-growing developing markets. Completing this assignment will enable you to see the interconnectedness among foreign direct investment, business-government relations, and international trade. You will also explore the factors that influence a company’s foreign direct investment decisions. The following questions are just a starting point that will help you organize your thoughts and better analyze the case. DO NOT simply answer these questions—rather, you must write a thorough case analysis as outlined in the “Assignment Tips and Requirements.”THE ASSIGNMENT BELOW and the CASE is ATTACHEDAssignment 2 — GENICON: A Surgical Strike into Emerging MarketsUnit 2: International Business and International FirmsThe CaseTo read the case, click the link below (will open in new window).GENICON: A Surgical Strike into Emerging MarketsOne-time permission to reproduce granted by Richard Ivey School of Business Foundation on Oct. 13, 2011. This permission will expire six months from Jan. 1, 2012.Case Analysis Questions


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