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Case Study #2TerraCog Global Positioning Systems: Conflict and Communication on Project AerialExecutive SummaryThis discussion of the TerraCog Global Positioning Systems: Conflict andCommunication on Project Aerial briefcase focuses on the reasons why the project group isunable to come together and make a go/no-go decision on Aerial. The five areas that arespecifically examined for the root of the group’s failure include group goals and objectives vs.individual goals and objectives; group structure; group conflict and conflict management;decision making and problem-solving in groups; and project/team leadership. As the case studydevelops, the need for clear group goals and objectives becomes even more important, andwithout them the group cannot pull together to make a decision. The group needs a strongleader, which they do not have, to pull the team together and form a common goal.Group Goals and Objectives vs. Individual Goals and ObjectivesProblem IdentificationEach member of the Aerial Pre-Launch Meeting group has their own individual careergoals and objectives that conflict directly with the goals and objective of the group. Carl Larsonand Frank LaFasto found a clear and elevated goal to be the top attribute of how and whyeffective groups develop (Engleberg & Wynn, 2013). Because each team member has their ownindividual goals and objectives, and the group does not have a clear goal, the group is unable tocome to a consensus on the right path forward for Aerial.
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