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Case Study #2TerraCog Global Positioning Systems: Conflict and Communication on Project AerialExecutive SummaryThis discussion of the TerraCog Global Positioning Systems: Conflict andCommunication on Project Aerial briefcase focuses on the reasons why the project group isunable to come together and make a “go/no-go” decision on Aerial.  The five areas that arespecifically examined for the root of the group’s failure include group goals and objectives vs.individual goals and objectives; group structure; group conflict and conflict management;decision making and problem-solving in groups; and project/team leadership.  As the case studydevelops, the need for clear group goals and objectives becomes even more important, andwithout them the group cannot pull together to make a decision.  The group needs a strongleader, which they do not have, to pull the team together and form a common goal.Group Goals and Objectives vs. Individual Goals and ObjectivesProblem IdentificationEach member of the Aerial Pre-Launch Meeting group has their own individual careergoals and objectives that conflict directly with the goals and objective of the group.  Carl Larsonand Frank LaFasto found “a clear and elevated goal” to be the top attribute of how and whyeffective groups develop (Engleberg & Wynn, 2013). Because each team member has their ownindividual goals and objectives, and the group does not have a clear goal, the group is unable tocome to a consensus on the right path forward for Aerial.


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