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InstructionsReview the video case study " Geek Squad: A New Business for aNew Environment" below.  Keep this case study in mind as youcomplete this assignment.Write a 1,050-word report using United Parcel Service, UPS, as thecompany for this assignment. Answer the following questions for yourchosen organization.Explain what the specific key environmental forces are that createdan opportunity for your company.Identify if there have been changes in the purchasing patterns ofyour organization's target market in recent years.Conduct an environmental scan for your chosen company toidentify key trends.  For each of the five environmental forces(social, economic, technological, competitive, and regulatory),identify trends likely to influence your company's marketingefforts and product offering in the future.• Explain what differentiation strategy your company shouldundertake to encourage their target market to choose themover other competitors.• Analyze what lessons you might learn from the Geek Squad casestudy.Include at least three references, at least one of which must comefrom the University Library.Format your paper consistent with APA guidelines." Geek Squad: A New Business for a NewEnvironment"“As long as there’s innovation there is going to be new kinds of chaos,” explainsRobert Stephens, founder of the technology support company Geek Squad. Thechaos Stephens is referring to is the difficulty we have all experienced trying tokeep up with the many changes in our environment, particularly those related tocomputers, technology, software, communication, and entertainment. Generally,consumers have found it difficult to install, operate, and use many of theelectronic products available today. “It takes time to read the manuals,” Stephenssays. “I’m going to save you at that time because I stay home on Saturday nightsand read them for you!”THE COMPANYThe Geek Squad story begins when Stephens, a native of Chicago, passed upan Art Institute scholarship to pursue a degree in computer science. WhileStephens was a computer science student he took a job fixing computers for aresearch laboratory, and he also started consulting. He could repair televisions,computers, and a variety of other items, although he decided to focus oncomputers. His experiences as a consultant-led him to realize that most peopleneeded help with technology and that they saw value in a service whoseemployees would show up at a specified time, be friendly, use understandablelanguage, and solve the problem. So, with just $200, Stephens formed GeekSquad in 1994.


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